Brand transformation: defining a cohesive identity for Opus 2

Marketing Fusion teamed up with Opus 2 to help guide them through the process of a brand transformation. Opus 2 knew they needed a cohesive voice that encapsulated their brand in a changing legal tech environment, and entrusted Marketing Fusion to help them along this journey.

Opus 2 is a leading legal tech company that empowers law firms to become a connected digital practice. The award-winning Opus 2 platform supports lawyers in collaborating across legal teams, clients and third parties, to enhance client relationships, differentiate against competition and deliver superior customer experiences.

Marketing Fusion worked to encapsulate Opus 2's vision into a tangible statement that would be the centrepiece for everything else that followed. From boilerplates and mission statements, to tone of voice documents and web content - this vision was carried through the entire organisation to reshape not only the way Opus 2 was perceived in the market, but how they perceived themselves.

Opus 2 and Marketing Fusion

Industry:
Software as a service (SaaS)

Partnership:
In collaboration with Opus 2 since 2019

Goals:
To unify Opus 2’s brand voice and support them through their brand transformation

Solution:
Brand transformation

Results:
Opus 2 has re-positioned themselves in the market, which has enabled them to expand their offerings and create a cohesive front internally.