|
Marketing Fusion has worked with 8x8 over the last 12 months to implement and execute a compelling customer success programme.
8x8 is a ten-times Gartner UCaaS Magic Quadrant Leader, providing unified communications to businesses big or small by integrating voice, video, chat, contact centre and enterprise-class API solutions into one cloud communications platform.
Customer Marketing Manager Dean Lindsay, along with the Customer Advocacy team, was tasked with building a strong base of EMEA customer reference stories, that could be shared with prospects as well as with colleagues around the world.
As well as creating a broad set of customer stories, a priority for Dean and his team was to build their presence and share knowledge in specific markets, notably the public sector, and to showcase successful projects relevant to those audiences.
|
8x8 and Marketing Fusion
Industry:
Unified Communication as a Service (UCaaS)
Partnership:
In collaboration with 8x8 for 3 years
Goals:
Writing compelling customer success stories
Solution:
Customer Success Programme
Results:
Underpinning successful sales and marketing programmes and helping to open up new markets
|
Marketing Fusion delivers a comprehensive customer success programme for Dean and his team, managing the process end to end, taking on much of the heavy lifting involved in running a successful programme.
“ In terms of the story, the essence, the tone, it’s always spot on”
― Dean Lindsay, Customer Marketing Manager, 8x8
