--- title: Creating Compelling Customer Success Stories for 8x8 description: This case study details how Marketing Fusion has worked with 8x8 to implement and execute a compelling customer success programme to increase 8x8's presence in the UK public sector. image: https://resources.marketing-fusion.co.uk/hubfs/8x8%20Case%20Study%20Blog%20Image%20-%201400x900px_Female.png --- [![mf_dual_primary](https://resources.marketing-fusion.co.uk/hubfs/mf_dual_primary.svg)](https://resources.marketing-fusion.co.uk/) # Creating Compelling Customer Success Stories for 8x8 - [Article](https://resources.marketing-fusion.co.uk/topic/article) - [Case study](https://resources.marketing-fusion.co.uk/topic/case-study) Virginia Bray 5 Nov 2021 ![](https://resources.marketing-fusion.co.uk/hubfs/8x8%20Case%20Study%20Blog%20Image%20-%201400x900px_Female.png) | Marketing Fusion has worked with 8x8 over the last 12 months to implement and execute a compelling customer success programme. 8x8 is a ten-times Gartner UCaaS Magic Quadrant Leader, providing unified communications to businesses big or small by integrating voice, video, chat, contact centre and enterprise-class API solutions into one cloud communications platform. Customer Marketing Manager Dean Lindsay, along with the Customer Advocacy team, was tasked with building a strong base of EMEA customer reference stories, that could be shared with prospects as well as with colleagues around the world. As well as creating a broad set of customer stories, a priority for Dean and his team was to build their presence and share knowledge in specific markets, notably the public sector, and to showcase successful projects relevant to those audiences. | ## 8x8 and Marketing Fusion Industry: Unified Communication as a Service (UCaaS) Partnership: In collaboration with 8x8 for 3 years Goals: Writing compelling customer success stories Solution: Customer Success Programme Results: Underpinning successful sales and marketing programmes and helping to open up new markets | | --- | --- | Marketing Fusion delivers a comprehensive customer success programme for Dean and his team, managing the process end to end, taking on much of the heavy lifting involved in running a successful programme. ## “ In terms of the story, the essence, the tone, it’s always spot on” **― Dean Lindsay, Customer Marketing Manager, 8x8**   [![Read the full 8x8 case study](https://no-cache.hubspot.com/cta/default/528303/97983b73-ebf6-41fa-8b90-b1dfc24ea097.png)](https://cta-redirect.hubspot.com/cta/redirect/528303/97983b73-ebf6-41fa-8b90-b1dfc24ea097) Share - - - [**Previous](https://resources.marketing-fusion.co.uk/the-power-behind-your-brand) [Next**](https://resources.marketing-fusion.co.uk/are-your-customer-stories-working-hard-enough) ##### [CONTACT US](https://www.marketing-fusion.co.uk/contact-us) Telephone:[+44 333 242 0257](tel:+443332420257) [info@marketing-fusion.co.uk](mailto:info@marketing-fusion.co.uk) ##### OUR ADDRESS Suite LP60947, 20-22 Wenlock Road, London, N1 7GU ![mf_dual_primary](https://resources.marketing-fusion.co.uk/hubfs/mf_dual_primary.svg)©2015-2026 Marketing Fusion Ltd. | All Rights Reserved VAT: 166973166 | Company Registration Number: 8454651 | [Privacy Policy](https://www.marketing-fusion.co.uk/privacy-policy) - [![LinkedIn](https://resources.marketing-fusion.co.uk/hubfs/mf-theme-2020-assets/linkedin_icon.svg)](https://www.linkedin.com/company/marketing-fusion) - [![Instagram](https://resources.marketing-fusion.co.uk/hubfs/mf-theme-2020-assets/instagram_icon.svg)](https://www.instagram.com/mktg_fusion) - [![Facebook](https://resources.marketing-fusion.co.uk/hubfs/mf-theme-2020-assets/facebook_icon.svg)](https://www.facebook.com/MktgFusion)   ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Virginia Bray", "url" : "https://resources.marketing-fusion.co.uk/author/virginiabray" }, "dateModified" : "2022-08-01T09:09:14.100Z", "datePublished" : "2021-11-05T16:13:51.000Z", "headline" : "Creating Compelling Customer Success Stories for 8x8", "image" : [ "https://resources.marketing-fusion.co.uk/hubfs/8x8%20Case%20Study%20Blog%20Image%20-%201400x900px_Female.png" ], "mainEntityOfPage" : { "@id" : "https://resources.marketing-fusion.co.uk/case-study-customer-success-stories-8x8", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://resources.marketing-fusion.co.uk/hubfs/500px%20W%20-%20Marketing%20Fusion1-1.jpg" }, "name" : "Marketing Fusion" } } ```