Buyer personas: A guide for B2B marketing professionals

Buyer persona best practice guide

Our eBook, ‘Buyer Personas: A guide for B2B marketing professionals’ takes a fresh look at how clearly defined buyer personas can maximise the success of your marketing campaigns.

Our eBook provides you with the know-how to:

  • Accurately identify your personas
  • Conduct effective research to map your target profiles
  • Effectively document each persona for campaign planning
  • Personalise your existing content to successfully speak to multiple personas

Download the guide