Buyer personas: A guide for B2B marketing professionals

Our eBook, ‘Buyer Personas: A guide for B2B marketing professionals’ takes a fresh look at how clearly defined buyer personas can maximise the success of your marketing campaigns.

Our eBook provides you with the know-how to:

• Accurately identify your personas
• Conduct effective research to map your target profiles
• Effectively document each persona for campaign planning
• Personalise your existing content to successfully speak to multiple personas