Generating demand for a hard to reach audience

Prepared partnered with Marketing Fusion to solve an immediate challenge: reaching a hard-to-engage audience across selected counties in Maryland. The aim was clear - drive targeted engagement, support the sales team in closing deals within the state and, ultimately, build momentum towards a wider statewide opportunity.

Prepared is an end-to-end assistive AP platform that helps 911 centres strengthen emergency response through real-time video, multimedia sharing, translation and AI-powered tools. By improving situational awareness and accelerating decision-making, the platform supports better outcomes for communities. Trusted by agencies across the US, Prepared is reshaping public safety with intuitive, secure and compliant technology designed to help save lives.

To help Prepared connect with this niche audience, Marketing Fusion delivered a multi-touch ABM campaign built around customised messaging, relevant creative and personalised buyer journeys. The result was a highly targeted campaign designed to spark interest, deepen engagement and support meaningful sales conversations.

Prepared and Marketing Fusion

Industry:
Software as a service (SaaS) for the emergency services

Goals:
"Help us win the Maryland 911 account."

Solution:
A targeted ABM campaign

Results:
Prepared successfully closed a state-wide, larger-than-expected deal in record time.