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Meet the MF Team - Cleo Greaves

What is your official job title?

Copywriter.

And what does that look like, day-to-day?

At the moment, I’m working on writing content for some of our biggest B2B tech clients. I’m also creating our own internal content, SEO, and social media.

So, if you could write an alternative job title that really describes what you do…?

I would probably say ‘storyteller’. That’s always the start of my creative process – how can I turn this into a story? What do people want to learn from this?

Tell us about your background and how you got to where you are now.

I studied multimedia journalism at Bournemouth University and found my way into marketing after graduation. From there, I discovered the whole world of content marketing – which I just find so exciting. I feel like you can connect with people a lot more through marketing than you can with journalism. And whether it’s B2C or B2B, there’s so much creativity in this work.

What are your career goals?

I’m still figuring out what my ultimate career goal is, but one of my ambitions is to write a book. I don't know what about, I don't even know if I want it to be fiction or non-fiction, but it’s on the list!

I've also thought about having my own content agency in the future, or running my own content team. That would be incredible.

But right now, I'm like a sponge. I just soak everything in and go from there. I think if the pandemic has taught us anything, it's to take each day as it comes and be flexible. I’m enjoying what I do and learning every day.

What have your career highlights been?

When I was working as a Marketing Content Executive at a travel agency, I managed to win a place on a promotional trip to Barbados. It was the most incredible, crazy experience I've ever had!

We flew business class with British Airways and stayed in a 5* hotel. And we experienced the whole island from a tourist’s perspective. The highlight was getting to snorkel with turtles - I loved it.

Another memorable experience was working on a joint campaign with British Airways and American Airlines - simultaneously celebrating National Donut Day in America and National Fish and Chip Day in the UK.

We decided to take this big donut truck down to Southbank for the day, and gave away free donuts with fish and chip sprinkles, together with a mini newspaper about flights to the US on British Airways and American Airlines. It was so much fun - I felt like I was a proper market trader pulling in the punters!

What qualities do you bring to the team?

I have a very positive attitude. I try to come in every morning with a smile on my face, and if I can make one person smile during the day, then I know I've done a good job.

I'm hardworking and committed too - if I start a piece of work, I'm finishing that piece of work today. I hit deadlines.

Favourite tools of the trade?

I'm going to be a bit boring and say the classic Microsoft Word. It’s my saviour every day! I also really enjoy using Google Analytics to get better insight into whether we’re attracting the right audience to our website, and to inform our next campaign.

What do you think makes Marketing Fusion different from other agencies?

Their passion. It really makes them stand out. I think every agency is passionate about the work they produce. That's not a secret. But I think what makes Marketing Fusion stand out is the passion for their employees as well as the work.

It was tough starting a new job from home. But I have been so blown away by the whole onboarding process - I've been made to feel so comfortable in what I'm doing; and really supported by the whole team.

Can you describe Marketing Fusion in five words?

Enabling creative minds and ideas.

If you could take MF on a team building day, what would you do?

Last year, my boyfriend and I got into open water swimming, which is just amazing. Last time we went, I spotted a banana boat at the lake where we go for our swims – the type that gets towed by a speedboat. There’s room for the whole team – how much fun would that be?!

If you weren't a copywriter, what would you be?

I actually have a funny story about this… when I finished my GCSEs, I went to Sixth Form to study to be a neurosurgeon. I took all three sciences, and psychology, but my grades were terrible!

So, I had to find another path. Halfway through the Reading Festival, I marched down to my local college to quickly sign up for a course before my favourite band came on (priorities!). The only seat that was free was TV and Film Production, so I signed up there and then.

Turned out it was the best decision I ever made. My tutor picked up on my ability to write and suggested I study journalism - the rest is history. It’s clearly meant to be!