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Meet the MF Team - Guy Mitchell-Dwelly

What is your official job title?

Graphic Designer. I support Emma French, our Brand and Creative Design Manager.

And what does that look like, day-to-day?

It's quite a varied role with a lot of different projects, which is what attracted me to the position. Essentially, I design and create a wide range of assets for our clients and also work on our in-house marketing projects.

So, if you could write an alternative job title that really describes what you do…?

Digital Designer. We're involved in a lot of more digital projects than I have been in the past. Previously I’ve had a 50/50 mix, where I’ve designed print-based marketing material like brochures, company reports and large format graphics for exhibitions. Now I’m becoming involved in more in social media imagery and animations, which is exciting because I’m developing new skills. I’m learning so much about After Effects animation right now – it’s sink or swim!

Tell us about your background and how you got to where you are now.

I’ve had a really varied career and it's been an amazing ride to be honest. From as far back as I can remember, I was always sketching. I went to Reading Art College, where I studied typography and advertising page layout. I then landed a job at an advertising agency in Bracknell where I learned from an amazing illustrator called John Walker.

I was also actively involved in athletics, which at the time was a really important aspect of my life. I was offered scholarships by some American Universities and it seemed like the opportunity of a lifetime, so off I went to Memphis State University where I studied Physical Education and Kinesiology.

Disillusioned with a career as a Personal Trainer, I rekindled my passion for design and illustration when I returned to the UK, I began freelancing, working for local marketing agencies and then I was fortunate enough to get snapped up by Marketing Fusion.

What have your career highlights been?

My main career highlights include developing the sportswear brand Asics and creating a children's book series for Smart Kids, working alongside the author. Another highlight was winning a competition to evolve the packaging for the American brand Mountain Pass.

What exciting projects do you have coming up at the moment?

I'm looking forward to doing some seasonal campaigns and animations for in-house and corporate clients. We're looking at key dates like Mental Health Day, and how we can use social media campaigns and animation to bring something different and new to the table.

What qualities do you bring to the team?

I’ve had a think about this. You know those little colour blocks on the back of a magazine? They’re the colour modes for print, because all the colours are made up of CMYK – cyan, magenta, yellow and K for black, and I thought that would be a good way to represent my skills. So:

C = Commitment

M = Motivation

Y = Yearning to succeed

K = Keenness

Favourite tools of the trade?

It's got to be Adobe Illustrator. It's my favourite tool for creating vector graphics and illustrations. I also love Pexels, a free photo library, where I like to contribute my own photography as well as use images from other contributors. It’s important to me to give something back.

What do you think makes Marketing Fusion different from other agencies?

Their focus on content and organisation. I’ve never worked with such a well-organised team. It’s really opened my eyes to what’s possible. Their file structures are on another level of detail and it’s going to have a long-lasting effect on the way I work.

Can you describe Marketing Fusion in five words?

Fusion of ideas and content.

If you could take MF on a team building day, what would you do?

I think I’d challenge everyone to create their own visual brand with nothing but a sketch pad and a pencil. It could be based on whatever their personal passions are. For example, Andrew likes classic cars so he might build his brand around that. It would be great to get everybody's creative juices flowing and spark some insightful discussions.

If you weren't a graphic designer, what would you be?

An ornithologist. It’s a passion I shared with my Dad. Whenever we went on holiday, we’d set off with our packed lunches, early in the morning, to find birds. We’d track them for hours through undergrowth and woods to try and identify the species. He’d have his spotter's guide, I’d have our camera or binoculars and listen to the bird calls. I just loved being out in the open and spending so much time with him.

What advice would you give to somebody who’s interested in a career in graphic design?

I would say learn how to draw. Everyone can operate a Mac and do tutorials on the techie stuff but if you can’t draw then I think that's what holds you back. It’s the foundation of everything, and I still start all my work with a pencil and paper.