---
title: "The Fuse: Episode 7 - ABM"
description: Lauren Bishop Vranch sits down for The Fuse to talk to us about her experience of ABM at Sitecore and beyond.
image: https://resources.marketing-fusion.co.uk/hubfs/The%20Fuse/Lauren%20still.png
---

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# The Fuse: Episode 7 - ABM

- [Video](https://resources.marketing-fusion.co.uk/topic/video)

Virginia Bray

24 Mar 2023

![](https://resources.marketing-fusion.co.uk/hubfs/The%20Fuse/Lauren%20still.png)

## Join us for Episode 7 of The Fuse

Lauren Bishop Vranch talks to us about her experience of ABM at Sitecore and beyond. As she dives into the do's and don'ts of both local and global strategies for success, discover the importance of data-driven insight, localisation and how ABM can blend with your bigger strategy.

 

Lauren Bishop Vranch, Director of ABM, Sitecore  
Virginia Bray, Co-founder and Director, Marketing Fusion

 

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