I’m the link between the client and the agency. But no two days are the same. I take briefs from the client and come up with ideas for campaigns. I get projects into the creative studio and make sure they meet that brief when they come out. Then it’s about being that client point of call and keeping tabs on everything ensuring the project is delivered on time.
Brief translator and plate spinner. There’s a lot of multitasking going on!
I'm Australian but I’ve lived in lots of different countries. I moved to England straight after university, stayed for 10 years and married an Englishman. Then we moved back to Australia and after that onto Malaysia, then 2 years ago, back to the UK. I’ve done a lot of travelling!
My degree is in business with a major in marketing. I’ve worked for agencies and client-side, all around the world, from a Bournemouth sales promotion agency to Samsung in Australia. It really helps to be able understand both sides of that relationship.
I think my experiences have made me adaptable to whatever the situation, job or product is. Before Marketing Fusion I was working for a firm in additive manufacturing. I knew nothing about the industry so I had to learn very quickly in order to hit the ground running. I think that’s one of my strengths.
Growing and developing the marketing team in Malaysia was a great experience. There weren’t many foreigners in the business and I learned loads from a cultural perspective. It was really challenging because the interpersonal communication just doesn’t work in the same way as Australia or the UK, so I had to learn to adjust my language and have different expectations.
Also, I’ve always enjoyed doing events. They’re super hard work but really rewarding. I think back to one of my first ones which was a sales promotion for an alcohol brand. We dealt with all the logistics and arranged a famous band to play. It was very exciting.
I do remember one event which was a bit crazy, though. The company I worked for had formed a partnership with Aston Martin to produce parts for a concept car. And we’d planned to have the concept car on our stand at the event. In the end we couldn’t arrange for it to be there so ended up hiring a top end Aston Martin from a local dealership. We cordoned it off with ropes but I spent the whole time worrying that people were going to try and sit in it for photos and spill their drinks!
One of my main clients has asked us to look at a new campaign, so I’m enjoying coming up with ideas that customers might engage with. It’s nice to be part of a full campaign rather than just producing individual pieces of work.
There’s also a lot of focus on digitisation as a theme right now. That move has been rapid this year, so our clients are trying to leverage that as everyone adapts in recognition of remote working. So at the moment I’m thinking through how I can help my client adapt and harness those changes.
I think I bring a different viewpoint from having had exposure to so many different sectors. I’m not one to mince my words - I tend to say what I think, and speak up with my ideas and views. And I enjoy working as part of the team. Even though we are remote right now, we take the time to chat on the phone and support each other.
The advantage of being a small agency means that we’re agile and can respond quickly to situations. We’re experts in that B2B tech space and we really do treat our clients as our own, like an extension of their marketing department. We care about the brief and delivering the best we can.
Knowledgeable, accommodating, trusted, approachable experts.
>Ok, let’s think big. Maybe a cycling tour of the French Vineyards. In Champagne. We’ll do a tasting tour around the different producers. That would be fantastic!
Before I did my business degree I was looking at doing landscape architecture. I really loved gardening and being in the garden. Someone advised me to keep my hobbies and work separate so I didn’t pursue it. I don’t regret the path I took but I’d absolutely encourage my kids to go and do the thing they love!
Oh, I'd like to be able to fly. I dream about it all the time. Despite travelling and flying so much, I really don’t like heights – like standing at the edge of a tall building. But I wouldn’t need to be scared of falling if I could fly. I’d love to do that.